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In the concept development process,

I use different skills, including sketching, rendering, making, CMF testing, user testing, and user confirming, to turn ideas to real life

and make improvements. According

to the needs for different projects, I took the steps differently. Sometimes,

I go back and forth among different techniques to help me move forward, communicate with different audiences, and reach the final design. 

Creative thinking is a nature for most designers; yet, some strategies can

remind ourselves to think outside the

box when we get stuck. Here are

some projects that I worked on by

using different strategies.

Research is my first step in all of my projects. I (or my team if it is a team project) pull information from primary, secondary, and tertiary research to support or to move the project forward.

I choose different ways or kinds of research depend on the topics. Quantitative data gives us a broader

view of the market, while qualitative information helps us solve the problems. 

The interviews have to be well planned. Preparation includes writing down the goals, listing a few leading questions, and figuring out the way of interviewing. Interviewing should be casual, so the participants can open their minds and share their thoughts and feelings with us. Fun activities and the clues from the observation process can help the conversation goes deeper.

Allow the users to practice their daily habits in the natural setting to collect
the most realistic information. The
user observation data can reveal
some information that the users do
not notice or think it is too trivial to
talk about. These details can lead to innovative insights. 
Design Strategy
Concept Development


Strategy: Pattern Breaking

Topic: Everyone gets a trophy

Bubble Non-trophy


This is a trophy for kids and the people that still contain their inner child. This is a trophy for whoever thinks the experience is more fun instead of only looking at the result.  

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