Professional Experience

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Branding Strategist

Devellen Design | Taipei, Taiwan | Jan. 2025 – Apr. 2025

• Facilitated strategic workshops with client teams to uncover business insights and developed a comprehensive Brand Blueprint that informed later brand experience.

• Conducted industry and stakeholder research to craft persuasive proposals.

• Managed client communication, documentation, team coordination, and design execution to ensure high-quality deliverables under tight deadline.

• Led a branding project for a listed company’s subsidiary, supported two other projects, and initiated two new client proposals within four months.

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Branding Strategist/ Experience Designer

Lion Travel Service Co., Ltd. | Taipei, Taiwan | Jul. 2021 – Dec. 2024

• Consolidate six business entities with 27 brands under the Lion Group into a unified brand structure.

• Improve cross-team efficiency and brand consistency by designing templates and visual guidelines for flyers and website banners.

• Integrated user-centered thinking into collaboration with global and local teams to support business outcomes.

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UX/UI Intern

BaTalk ltd. | Remote in Taipei, Taiwan | Mar. 2021 - Jul. 2021

• Partnered with engineer and marketing team to improve the user flow and interface of Me Loop, an online dating and self-development App.

• Clarified and defined business requirements, user needs, and technical constraints as designing the user experience and user interface.

• Developed visually rich UI assets in accordance with the style guide, and drove the design system expansion. 

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Design Intern

Artecnica | Beverly Hills, CA | Oct 2018 - Dec 2018

• Expand on the original brand with new design possibilities from materials and pattern experimenting, mockup testing, to production drawing.

• Researched and contacted the manufacturers for quotes of material and component orders.

• Assisted with architectural drawings and conceptual rendering.

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UX Research Assistant

Freelance at Denso Ten Corp. | Fountain Valley, CA | Oct. 2018

• Observed and assisted throughout the user experimenting process.

• Recorded user reactions and the conversations between test participants and

the inquirer, which determined a future cockpit design direction for Toyota.

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Product Design Intern 

Munchkin Inc. | Van Nuys, CA | May 2017 - Aug. 2017

• Developed travel and home products for toddlers from market research, ideating, prototyping, refining, to presenting.

• Created 100+ design variations on visual and functional details for the pocket blanket project.

• Collaborate with compliance, marketing, and overseas engineering team.

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Education

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ArtCenter College of Design; Pasadena, CA

Bachelor of Science - Product Design, Apr 2019

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ArtCenter Testlab Berlin; Berlin, Germany

Body in Balance Study Away, May - Jul 2018

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Kyoto Seika University; Kyoto, Japan

Culture/ Craft Study Away, Aug 2017

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Additional Experience

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Eden Social Welfare | Volunteering | Hsin-chu, Taiwan | 2010

Sold toothbrushes at Hsin-chu train station to raise money for the disabled.

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Buddhist Compassion Relief Tzu Chi Foundation | Volunteering | Hsin-chu, Taiwan | 2010

Helped recycle trashes at the Tzu Chi recycling center.

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Skills

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Research 

Qualitative research 

Quantitative research 

Field study

Usability testing 

Data analysis 

Competitive analysis 

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Design 

Persona setting

Problem-solving

Design strategy 

Concept development

Prototyping

Wireframing

Visual design 

Presentation

 

Analog

Sketching

Rendering

Model building

Sewing

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