Professional Experience

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Branding Strategist/ Experience Designer

Lion Travel Service Co., Ltd. | Taipei, Taiwan | Jul. 2021 – Present

• Developed and implemented user-centric solutions that align with business objectives while facilitating collaboration with diverse stakeholders, including international and local tour managers, marketing associates, out sourced vendors, and clients. 

• Laveraged seamless brand experiences both externally and internally by differentiating and crafting cohesive visual identities for multiple brands under the corporate, orchestrating brand structure, and building brand evaluation system from scratch. 

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UX/UI Intern

BaTalk ltd. | Remote in Taipei, Taiwan | Mar. 2021 - Jul. 2021

• Partnered with engineer and marketing team to improve the user flow and interface of Me Loop, an online dating and self-development App.

• Clarified and defined business requirements, user needs, and technical constraints as designing the user experience and user interface.

• Developed visually rich UI assets in accordance with the style guide, and drove the design system expansion. 

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Design Intern

Artecnica | Beverly Hills, CA | Oct 2018 - Dec 2018

• Expand on the original brand with new design possibilities from materials and pattern experimenting, mockup testing, to production drawing.

• Researched and contacted the manufacturers for quotes of material and component orders.

• Assisted with architectural drawings and conceptual rendering.

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UX Research Assistant

Freelance at Denso Ten Corp. | Fountain Valley, CA | Oct. 2018

• Observed and assisted throughout the user experimenting process.

• Recorded user reactions and the conversations between test participants and

the inquirer, which determined a future cockpit design direction for Toyota.

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Product Design Intern 

Munchkin Inc. | Van Nuys, CA | May 2017 - Aug. 2017

• Developed travel and home products for toddlers from market research, ideating, prototyping, refining, to presenting.

• Created 100+ design variations on visual and functional details for the pocket blanket project.

• Collaborate with compliance, marketing, and overseas engineering team.

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Education

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ArtCenter College of Design; Pasadena, CA

Bachelor of Science - Product Design, Apr 2019

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ArtCenter Testlab Berlin; Berlin, Germany

Body in Balance Study Away, May - Jul 2018

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Kyoto Seika University; Kyoto, Japan

Culture/ Craft Study Away, Aug 2017

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Additional Experience

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Eden Social Welfare | Volunteering | Hsin-chu, Taiwan | 2010

Sold toothbrushes at Hsin-chu train station to raise money for the disabled.

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Buddhist Compassion Relief Tzu Chi Foundation | Volunteering | Hsin-chu, Taiwan | 2010

Helped recycle trashes at the Tzu Chi recycling center.

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Skills

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Research 

Qualitative research 

Quantitative research 

Field study

Usability testing 

Data analysis 

Competitive analysis 

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Design 

Persona setting

Problem-solving

Design strategy 

Concept development

Prototyping

Wireframing

Visual design 

Presentation

 

Analog

Sketching

Rendering

Model building

Sewing

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